Start-Up
Drama guideEnded

Start-Up

스타트업

The place where our story ignites.

Air date: 2020-10-17
Episodes: 16 ep
Network: tvN
Rating: 8.2 / 10
Cast entries
21
Episodes
16
Locations
4
Food stops
2
Story

Synopsis

A concise overview of the premise, tone, and dramatic setup.

In the dynamic world of South Korea's high-tech industry, young entrepreneurs chase their dreams while navigating the challenges of love and competition. "Start-Up" follows these ambitious individuals as they strive to turn their virtual aspirations into reality, set against a backdrop often likened to Korea's Silicon Valley.

The series features a cast that includes Suzy, Nam Joo-hyuk, Kim Sun-ho, and Kang Han-na, each portraying characters deeply invested in their professional and personal journeys. The story highlights their struggles and triumphs, capturing the intense passion and dedication required to succeed in the start-up scene. With elements of youth romance intertwined, "Start-Up" offers a glimpse into the lives of those willing to take bold risks for their future.

Why "Start-Up" Ignites the Screen

If you're looking for a drama that perfectly blends ambition, romance, and the often-messy reality of chasing big dreams, Start-Up is a series you shouldn't miss. It dives headfirst into the high-stakes world of South Korean tech, where young entrepreneurs are constantly pushing boundaries. What makes this show truly shine isn't just the innovative ideas, but the deeply human stories behind them.

The central tension, and what kept me glued to my screen, revolves around the characters' intertwined professional and personal journeys. You've got Suzy and Nam Joo-hyuk navigating the cutthroat startup scene, trying to turn virtual aspirations into tangible success. But it's Kim Sun-ho's performance that really steals the show for me; his portrayal of a character with a complicated past and a heart of gold brings so much depth and warmth to the narrative. And Kang Han-na is fantastic as well, showcasing the intense dedication required to succeed in this competitive environment. The struggles and triumphs feel incredibly real, making you root for these characters even when they stumble.

The series does an excellent job of creating a dynamic, forward-thinking mood. It's often likened to Korea's Silicon Valley, and you can feel that energy in every scene, whether they're brainstorming at the Incheon Startup Park or having intense discussions at Nodeul Bookstore. It's not all business, though. The show skillfully weaves in elements of youth romance, adding a sweet layer to the high-pressure world of tech. This balance keeps the story engaging, ensuring it never feels too heavy or too light.

I particularly enjoyed how the show used real locations to ground its story. The scenes on Nodeul Island, for instance, offered a beautiful backdrop to some of the main characters' most crucial interactions and conflicts. Even the more nostalgic moments, like those featuring the hot dog shop run by Suzy's character's grandmother, lend a genuine sense of place and history. This spot, where Kim Sun-ho's character received help in his youth, serves as a poignant reminder of where their journeys began.

Ultimately, Start-Up is for anyone who loves a good underdog story, especially if you're fascinated by the tech world and enjoy a bit of romance. It's a drama that celebrates taking bold risks, the power of perseverance, and the unexpected connections that shape our futures. It truly makes you believe that with enough passion, anything is possible.

Chasing Dreams and Kimbap: A Start-Up Location Guide

You know, when I first heard about Start-Up, I was intrigued by the idea of young entrepreneurs navigating the cutthroat world of tech. It promised drama, romance, and a peek into Korea's answer to Silicon Valley. And it delivered, especially with Suzy and Nam Joo-hyuk leading the charge, not to mention Kim Seon-ho playing that role everyone fell for. The series really captures that intense passion and dedication it takes to make it, and you can practically feel the ambition radiating off the screen.

For anyone looking to walk in the footsteps of these ambitious characters, a trip to Incheon Startup Park is a must. This place, located in Yeonsu-gu, Incheon, is practically the heart of the show's tech world. It’s where so many of the characters meet, discuss, and probably stress out over their latest ventures. I recognized it from other dramas too, like 'My Harry', so it's a popular spot for a reason. You can almost imagine the buzz of new ideas in the air, making it a fitting start to your own entrepreneurial tour.

Next, head to Seoul for a double dose of Nodeul Island. This spot in Yongsan-gu is more than just a pretty view; it's practically a character itself, especially in those moments of high tension and character interactions. While you're there, don't miss Nodeul Bookstore. It's just a short distance away, also in Yongsan-gu. I remember scenes here where characters were deep in thought, hashing out their plans. It’s a quiet, reflective spot, perfect for grabbing a coffee and planning your next big move, just like they did.

Speaking of planning, if you're feeling peckish after all that brainstorming, you've got a couple of options. For a real blast from the past, think about the hot dog shop run by Seo Dal-mi's grandmother. In the show, it’s a crucial spot where Han Ji-pyeong gets help before college. The actual place, Hapjeong Don in Mapo-gu, is a great spot to grab a bite and reflect on those early struggles. It really grounds the story, showing the humble beginnings of some of the characters.

Finally, for a more relaxed meal with a view, make your way to Mysterious Kimbap in Gangnam-gu. The author of the source material mentioned enjoying a meal there while overlooking the Han River, and who can argue with that? It sounds like the perfect spot to unwind after a long day of exploring. And if you're looking for another unique cultural spot, the Cultural Storage Space in Mapo-gu is also featured in the series. It's known for its various cultural exhibits and is a popular weekend hangout, so you might catch some interesting events while you’re there. It really shows how Seoul blends its history and new ventures so seamlessly. This series, with its focus on dreams and overcoming challenges, really resonates with anyone who’s ever tried to build something from the ground up.

Dining in the World of Start-Up

When you're watching a K-drama like Start-Up, it's not just the entrepreneurial spirit or the romantic entanglements that grab you. Sometimes, it's the food spots that really make the world feel lived-in and real. The series might be about big dreams and tech, but it doesn't forget the comforting, everyday meals that ground its characters.

First up, we have Hapjeong Don, which isn't just any old eatery. This hot dog shop, run by Seo Dal-mi's grandmother in her childhood, is a pretty pivotal place. It's where a young Han Ji-pyeong, played by Nam Da-reum in his younger days, gets help and a place to eat until he's off to college. You see this touching dynamic unfold in the very first episode, S1E1. It sets up his connection to Dal-mi's family, and it's a sweet, humble spot that contrasts with the gleaming high-tech aspirations later on. It makes you wonder how many hot dogs he ate there!

Then there's Mysterious Kimbap. Now, this one is a bit different because the show doesn't actually place a scene there with the main characters. Instead, it's a spot where the writer of the blog enjoyed a meal, taking in views of the Han River. While it doesn't feature in a specific plot point for the characters, its inclusion as a pleasant dining experience overlooking one of Seoul's most iconic landmarks adds to the overall vibe of the city. It's the kind of place you could imagine the characters grabbing a casual bite if they needed a break from their intense start-up lives, maybe discussing their next big move or unwinding after a long day of coding.

These spots, even if they aren't all central to the main plot, help build the texture of the show's world. They remind us that even the most ambitious entrepreneurs need to eat, and that sometimes the most meaningful interactions happen over a simple meal. It's a nice touch that grounds the high-flying tech dreams in relatable, everyday experiences.

Start-Up: Does the Tech Dream Pay Off?

From the get-go, Start-Up throws us into the ambitious world of young entrepreneurs in Korea's answer to Silicon Valley. It's a drama that promised a blend of tech innovation, romantic entanglements, and the gritty reality of building something from nothing. With 16 episodes and a decent 8.2/10 rating, it certainly had the runway to tell a compelling story.

The series centers on characters like Suzy, Nam Joo-hyuk, and Kim Seon-ho, all of whom are deeply invested in making their virtual dreams a reality. We see their struggles and triumphs, the sheer passion it takes to survive in the start-up scene. For instance, the very first episode gives us a glimpse into Seo Dal-mi's (Suzy) childhood, connecting us to her early life through her grandmother's hot dog shop, Hapjeong Don. This is where Han Ji-pyeong (Nam Da-reum, playing the younger Kim Seon-ho character) gets a helping hand until he heads off to college. It grounds the later ambition in a past of kindness and struggle.

Much of the action, both professional and personal, unfolds in some pretty recognizable spots. Incheon Startup Park is a recurring backdrop, really driving home that tech hub vibe. You'll also spot characters hashing out their ideas and conflicts on Nodeul Island, which gets a lot of screen time. Even Nodeul Bookstore makes an appearance, serving as a spot for quiet discussions and planning. And for those looking for a different kind of outing, the Cultural Storage Space pops up, a popular weekend spot that also doubles as a filming location for the show.

While the concept of chasing big dreams is always appealing, and the cast certainly delivers on the charm, the series sometimes feels a bit stretched over its 16 episodes. The love triangle, in particular, becomes a major focal point, occasionally overshadowing the actual

Filming locations

Filming locations

Places connected to scenes, checked against source links before they appear publicly.

  1. 01

    Incheon Startup Park

    인천스타트업파크
    204 Convenzia-daero, Yeonsu-gu, Incheon, South Korea인천 연수구 컨벤시아대로 204

    In this scene, the characters meet at the Incheon Startup Park, which serves as a filming location for various dramas, including 'My Harry'.

    Incheon Startup Park is a startup park that opened on February 25, 2021, in Songdo International City, Yeonsu District, Incheon Metropolitan City.
    blog.naver.com
  2. 02

    Nodeul Island

    노들섬
    445 Yangnyeong-ro, Yongsan-gu, Yongsan-gu, Seoul, Seoul서울 용산구 양녕로 445

    Nodeul Island is featured prominently in the drama 'Start-Up', particularly in scenes involving the main characters' interactions and conflicts.

    This time, one of the places to visit in Seoul, Nodeul Island, is also a filming location for the drama Start-Up.
    blog.naver.com
  3. 03

    Nodeul Bookstore

    노들서가
    302-146 Ichon-dong, Yongsan-gu, Seoul, South Korea서울 용산구 이촌동 302-146

    Nodeul Bookstore is another location in 'Start-Up' where characters are seen discussing their ideas and plans.

    Cafe Nodeul is always my favorite place to go for filming or to browse books.
    blog.naver.com
  4. 04

    Cultural Storage Space

    문화비축기지
    87 Jeungsan-ro, Mapo-gu, Mapo, Seoul, Seoul서울 마포구 증산로 87

    Cultural Storage Space is a filming location for the drama 'Start-Up'. It features various cultural spaces and is a popular spot for weekend outings.

    Today, I visited the Cultural Storage Complex, a filming location for startups, as part of my weekend outing in Seoul.
    blog.naver.com
Food guide

Food & places

Restaurants, cafes, markets, and dishes tied to the drama or the reader's visit path.

  1. 01RestaurantS1E1

    Hapjeong Don

    hot dog
    47 Huiujeong-ro, Hapjeong-dong, Mapo-gu, Seoul, South Korea

    The hot dog shop run by the grandmother of Seo Dal-mi (Suzy) during her childhood serves as an important location in the drama. It is where Han Ji-pyeong (Nam Da-reum) encounters the grandmother and receives help until he goes to college.

    Where is the filming location for Grandma's Hot Dog Stand in the first episode of this startup?
    blog.naver.com
  2. 02Restaurant

    Mysterious Kimbap

    Kimbap
    32 Apgujeong-ro 79-gil, Gangnam-gu, Seoul, South Korea서울 강남구 압구정로79길 32

    Mysterious Kimbap is a restaurant where the author enjoyed a meal while overlooking the Han River, making it a pleasant spot for visitors.

    And the chosen place is 바로 마녀김밥!
    blog.naver.com
Discovery

More to explore

Step beyond this drama — explore filming sites, food spots, and related titles across the catalog.

Details

Production

Broadcast details, runtime, language, and key production credits.

Country
South Korea
Original language
Korean
Episode runtime
72 min
Spoken languages
English, Korean
Production companies
  • Studio DragonStudio Dragon
  • HighZium StudioHighZium Studio
Creators
Park Hye-ryun박혜련
Directors
Bae Hyun-jin배현진

Source: TMDB

Characters

Cast & characters

Key roles, performers, and character context for quick scanning.

Source: TMDB

Actors

Lead actors

Lead performer biographies and notable credits.

Suzy

Suzyas Seo Dal-mi

수지
1994-10-10 · Gwangju, South Korea

Bae Su-ji, widely recognized by her stage name Suzy, is a prominent South Korean singer, actress, model, and television host. She first gained fame as a member of the girl group Miss A, which debuted under JYP Entertainment in 2010 with the hit single "Bad Girl Good Girl." The group quickly rose to popularity and became a significant part of the K-pop scene. However, after several successful years, Miss A disbanded on December 27, 2017. Following the disbandment, Suzy transitioned her focus toward acting and signed with Management SOOP after leaving JYP Entertainment on March 31, 2019. Her career continues to evolve as she takes on diverse roles in various dramas and films, showcasing her versatility and talent. Suzy remains a beloved figure in the entertainment industry, admired for both her artistic contributions and her engaging presence on screen.

Notable credits on this site
Nam Joo-hyuk

Nam Joo-hyukas Nam Do-san

남주혁
1994-02-22 · Busan, South Korea

Nam Joo-hyuk is a prominent South Korean model and actor, born on February 22, 1994. He began his career in the fashion industry, making a name for himself as a model before transitioning to acting. His screen debut came in 2014 with the television series "The Idle Mermaid," which set the stage for his rise in the entertainment world. Nam gained widespread recognition for his performances in hit dramas such as "Who Are You: School 2015" and "Weightlifting Fairy Kim Bok-joo," both of which showcased his charm and acting prowess. His film career took off in 2018 with "The Great Battle," and he continued to achieve significant acclaim with leading roles in popular series like "Start Up" in 2020 and "Twenty-Five Twenty-One" in 2022. In 2021, his influence in the industry was solidified when he was named in Forbes' 30 Under 30 list, highlighting his status as a rising star in South Korea's entertainment scene.

Notable credits on this site
Kim Seon-ho

Kim Seon-hoas Han Ji-pyeong

김선호
1986-05-08 · Seoul, South Korea

Kim Seon-ho is a prominent South Korean actor, born on May 8, 1986. He began his career in the vibrant theater scene of Daehangno in 2009, quickly earning a reputation as a talented performer and garnering the nickname "theater idol." His transition to television came in 2017 with roles in KBS2's "Good Manager" and "Strongest Deliveryman." That same year, he showcased his acting prowess in MBC's "Two Cops," earning two MBC Drama Awards for his compelling performance. Kim's breakthrough role arrived in 2020 with the tvN drama "Start-Up," where he portrayed Han Ji-pyeong, a character that resonated deeply with audiences and significantly boosted his popularity both in South Korea and internationally. In 2021, he captivated viewers again as Hong Du-sik in the romantic comedy "Hometown Cha-Cha-Cha," earning him Gallup Korea's Television Actor of the Year award. Continuing to diversify his career, Kim made his film debut in 2023 with the action thriller "The Childe," receiving multiple accolades for Best New Actor. He remains active in both television and theater, solidifying his status as a versatile and beloved figure in the entertainment industry.

Kang Han-na

Kang Han-naas Won In-jae

강한나
1989-01-30 · Seoul, Korea

Kang Han-na is a prominent South Korean actress born on January 30, 1989. She has established herself in the entertainment industry with a variety of leading roles in both films and television series. Kang gained significant recognition for her performances in popular dramas, showcasing her range and talent. Some of her notable works include "Moon Lovers: Scarlet Heart Ryeo" (2016), "Rain or Shine" (2017), and "Familiar Wife" (2018). She further captivated audiences with her roles in "Start-Up" (2020) and "My Roommate Is a Gumiho" (2021). Looking ahead, Kang is set to star in the upcoming series "Bon Appétit, Your Majesty," slated for release in 2025. Through her diverse roles, Kang Han-na continues to enchant viewers and solidify her place in the competitive landscape of Korean drama.

Kim Hae-sook

Kim Hae-sookas Choi Won-deok

김해숙
1955-12-30 · Busan, South Korea

Kim Hae-sook is a prominent South Korean actress, born on December 30, 1955. She began her acting career in 1974 and has since established herself as a versatile performer in both television dramas and films. With a career spanning several decades, Kim has garnered numerous accolades for her compelling performances. Her impressive filmography includes notable works such as “I Hear Your Voice” (2013), “Pinocchio” (2015), “My Father is Strange” (2017), and “Mother of Mine” (2019). Additionally, she has made significant contributions to cinema with her roles in critically acclaimed films like “Thirst” (2009) and “The Handmaiden” (2016). More recently, she appears in the 2022 drama “Tomorrow,” showcasing her enduring talent and adaptability in the evolving landscape of the entertainment industry.

Notable credits on this site
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Episode guide

Episodes

Episode stills, air dates, runtimes, and summaries.

  1. START-UP
    Ep 1START-UP
    2020-10-17 · 85 min

    The spring Seo Dal-mi lost everything, Nam Do-san's letters kept her company. Fifteen years later, she needs him by her side to prove Won In-jae wrong.

  2. FFF (FAMILY, FRIENDS, FOOLS)
    Ep 2FFF (FAMILY, FRIENDS, FOOLS)
    2020-10-18 · 84 min

    To preserve Dal-mi's past and to support her future, Choi Won-deok asks Han Ji-pyeong to pull off an impossible task.

  3. Angel
    Ep 3Angel
    2020-10-24 · 83 min

    Ji-pyeong scrambles to transform Do-san into the man of Dal-mi's dreams. A rude awakening prompts In-jae to close one door and open another.

  4. Sandbox
    Ep 4Sandbox
    2020-10-25 · 81 min

    Despite differing pasts, Dal-mi and In-jae fight for their dreams at the same starting line. Ji-pyeong sets out to protect Dal-mi and help Do-san.

  5. Hackathon
    Ep 5Hackathon
    2020-10-31 · 82 min

    Dal-mi and In-jae present their teams' ideas on the hackathon stage. A story about Dal-mi's upbringing moves Ji-pyeong to fight for her success.

  6. Key Man
    Ep 6Key Man
    2020-11-01 · 82 min

    In-jae uses lessons from her father and stepfather to her advantage. A clash over company shares tests Dal-mi, who turns to Ji-pyeong for advice.

  7. Burn Rate
    Ep 7Burn Rate
    2020-11-07 · 78 min

    Grappling with his feelings for Dal-mi, Ji-pyeong avoids her. Do-san's knowledge of Won-deok's condition inspires a business idea for Samsan Tech.

  8. Backup
    Ep 8Backup
    2020-11-08 · 81 min

    Devastating news gives Dal-mi another reason to make the app a success. Won Du-jeong's plan to teach Do-san and Dal-mi a lesson backfires.

  9. Risk
    Ep 9Risk
    2020-11-14 · 81 min

    Do-san and Ji-pyeong struggle to bear the weight of their untold truths. Doubts and a mix-up lead Dal-mi to the place where it all started.

  10. Demo Day
    Ep 10Demo Day
    2020-11-15 · 85 min

    Ji-pyeong gives Dal-mi long-awaited answers and a confession. Seeking success on his own terms, Do-san considers a golden opportunity.

  11. Exit
    Ep 11Exit
    2020-11-21 · 77 min

    Kim Yong-san forces Ji-pyeong to reflect on his past remarks. In-jae and Dal-mi's companies showcase rivaling programs using the same technology.

  12. Acqhire
    Ep 12Acqhire
    2020-11-22 · 86 min

    Alex Kwon shows his true colors, proving Ji-pyeong right and fulfilling Samsan Tech's worst fears. Do-san tells Ji-pyeong about Won-deok's health.

  13. Comfort Zone
    Ep 13Comfort Zone
    2020-11-28 · 73 min

    Dal-mi and In-jae's self-driving car is hit by a ransomware attack. Samsan Tech founders return after a successful three-year stint in San Francisco.

  14. Elevator Speech
    Ep 14Elevator Speech
    2020-11-29 · 81 min

    Tasked with recruiting top developers into her company, Dal-mi pitches her idea at Samsan Tech. Do-san gets away to clear his head.

  15. MVP (Minimum Viable Product)
    Ep 15MVP (Minimum Viable Product)
    2020-12-05 · 78 min

    Jung Sa-ha and Lee Chul-san begin dating in secret. A boozy, heartfelt conversation with Do-san helps Ji-pyeong make a decision about Dal-mi.

  16. Scale Up
    Ep 16Scale Up
    2020-12-06 · 81 min

    Do-san and Dal-mi envision new goals for their future. Ji-pyeong finds a way to pay forward his gratitude for Won-deok. In-jae returns to her roots.

Source: TMDB

Media

Videos

Trailers, OST, interviews, making clips, reviews, and recommendations.

Trailers & teasers

OST

Interviews & making-of

Reviews & recommendations

Source: YouTube

Discovery

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Source: TMDB