Filming locationOther

Sei Department Store

세이 백화점

Visiting guide

The Sei Department Store, or 세이 백화점, sits at 254 Hongsan-ro in Jeonju, a spot for shoppers looking to snag the latest in electronics. This unassuming place might not catch your eye at first glance, but it has a certain familiarity that makes it stand out, especially for fans of the K-drama "Bad Boy." In the show, it serves as a backdrop for key moments that connect the characters with their pasts and each other.

Walking into the Sei Department Store, you’re greeted by a mix of people, from tech enthusiasts to casual shoppers picking up everyday items. The atmosphere is filled with energy, with shelves lined with gadgets and electronics waiting to be found. As you wander through the aisles, you might notice the kind of products featured in the drama, evoking a sense of nostalgia as you think back to the characters' interactions. It’s easy to imagine Hoo-young and Hong-joo sharing a laugh over a quirky gadget or getting lost in conversation about the latest tech trends.

The department store’s layout is practical, with a straightforward design that makes it easy to navigate. You’ll find multiple levels filled with everything from home appliances to mobile devices. While the store might not have the glitz of a high-end shopping mall, its charm lies in its accessibility and the everyday experiences it offers. It’s a place where ordinary life unfolds, much like the themes of "Bad Boy," where the characters grapple with their emotions in the midst of daily routines.

If you’re visiting Jeonju, consider stopping by in the late afternoon when the light filters through the store's windows, casting a warm glow over the products. It’s a great time to take your time browsing, soaking in the ambiance while also keeping an eye out for the spots where pivotal scenes from the drama were filmed.

While you’re here, don’t forget to grab a snack from the nearby street vendors. There’s something special about enjoying a local treat while reminiscing about the moments shared between Hoo-young and Hong-joo. The area surrounding the department store is lively, filled with cafes and small shops that add to the experience. It’s a chance to step into the world of the drama while enjoying the everyday life that inspired it.

Sei Department Store, situated at 1700 Gyebaek-ro in the heart of Daejeon, is a bustling hub that captures the essence of urban shopping in South Korea. Known for its wide array of electronic products, this department store has become a go-to destination for both locals and visitors alike. Its modern architecture and vibrant atmosphere make it a striking landmark in the Dunsan-dong area, where shoppers can find everything from the latest gadgets to household essentials.

In the K-drama "Bad Boy," Sei Department Store serves as a significant backdrop, reflecting the contemporary lifestyle and consumer culture that the characters navigate. The store's lively environment enhances the drama's narrative, providing a relatable setting that resonates with viewers. As fans of the show visit this location, they can immerse themselves in the same vibrant energy that the characters experienced, making it a unique spot for photo opportunities and a deeper connection to the storyline.

For visitors, Sei Department Store offers more than just shopping; it’s an experience that combines modern retail with local culture. The surrounding area is filled with cafes and eateries, allowing fans to enjoy a meal or a coffee while reminiscing about their favorite scenes from "Bad Boy." Whether you're a dedicated fan of the drama or simply looking to explore a lively shopping destination, Sei Department Store is a must-visit location that embodies the dynamic spirit of Daejeon.

Show Stills & Tourist photos

15 photos of the location

Scene context

The Sei Department Store is a familiar place for many, located near the Dunsan-dong area, where customers often visit for various electronic products.

Digital Plaza Jungdae Branch is the place that my family and I visit most often.
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